The internet world is the only place that made-up words that have almost nothing to do with what you are selling are actually more profitable. Most people don’t buy their stuff at OnlineMarketplace.com, they head to Amazon or eBay, you watch streaming TV on HULU and upload your copywritten material to Vimeo (or YouTube, but that doesn’t help the particular argument).

On the internet, it isn’t so much about what you do as much as how you brand it and if your brand become synonymous with a certain type of service or content (”Google it!”).

That’s the best explanation I can come up with for why, on July 7th, the Sci Fi channel will abandon it’s Science Fiction abbreviation and adopt the moniker “SyFy.” Same thing when said out-loud, but a perfectly brandable version…

Yesterday was chock to the brim of interesting Marvel property news. As a matter of fact, this whole week has been kind of Marvel centric. From Thor casting rumors to Loki casting rumors, from Iron Man 2 casting news to more Iron Man 2 casting news, from release dates to me ruining Wolverine for everyone. From reboots to…

…this. Why did Avengers get shuffled yesterday?

Hey, you want to know what’s pretty sad? Think about the movies that I’m covering. That’s right. The ones that I wake up every day and decide to blog about. Ok, are you thinking about them? Here’s how they are selected: 1) I read things, receive tips or talk to people who have interesting things to say about a movie, 2) I ignore most e-mails from publicists, because they want me to review DVDs of children’s cartoons, 3) I look at the stats to the site and see that photos of attractive women, boobs or news that can be linked elsewhere are the B&U’s top performers, 4) If I can’t find one of those stories amongst the day’s info, I pick up things that interest me.

Ok, still thinking about the movies I cover? I’m guessing you’re thinking Harry Potter, Terminator, Transformers, Watchmen, comic book character movies, sequels, remakes and the off-hand few original films that I cover because they are insanely interesting or I get boffo promotional material from it. This summer, you and I are probably thinking about the same movies: Transformers, Terminator, Harry Potter and X-Men Origins: Wolverine.

None of those are original properties. Even a movies as simple as Wall-E lured me in last year because it was a Pixar film and I trust the brand. Point being, when it comes to making art, you have films like Slumdog Millionaire that come late in the year and provide us all with some quality storytelling. But, the most popular blog topics are frequently summer movies, and those are all re-makes, re-boots, re-imaginings and adaptations. Why? Because it’s stupid to invest hundreds of millions of dollars in something that doesn’t have a built in audience one way or another (that’s why Avatar will remain James Cameron’s Avatar until it releases enough footage to stand on its own).

That being said, I can understand why Fantastic Four is going to get the reboot treatment. The two previous films both sucked, but people now know what to expect from the story. Not to mention you have the possibility of dealing with some crazy characters (The Thing should really be helped out more by CGI, I.M.H.O.).

The problem with all of this is that these will be post Dark Knight/Watchmen rebooting tactics, and The Fantastic Four were never meant to be gritty…

The above post is from a blog I used to read a few years ago, right as Garfield Minus Garfield sent me on a search to find more comics-based web humor. The blog is called JOE MATHLETE EXPLAINS TODAY’S MARMADUKE and basically delivers on its title up to September 11th 2008.

Now that THR is reporting that there is going to be a Marmaduke movie, I’m starting to wonder who is going to explain it to me…

It looks like Spielberg’s Lincoln won’t even get to theaters (where he’d probably be shot anyway)…

Welcome to the newest addition of the Spielberg Shuffle, where the fate of DreamWorks is constantly changing and everyone wants a piece.

Thing is, that piece went to Reliance BIG Entertainment, part of The Reliance Anil Dhirubhai Ambani Group. Bullet points!

- Spielberg and Stacey Snyder are now in partnership with Dubai’s Reliance BIG Entertainment.

- David Geffen, who arranged the deal, will not be joining the new DreamWorks.

- The majority of the DreamWorks staff will make the move with their principals.

And here is where this whole thing gets confusing. Last we heard from DreamWorks, the mobile studio, they were locking down a six-year, six-picture distribution deal with UNIVERSAL STUDIOS, and they claimed that we’d see the first DreamWorks/Universal deal as early as late 2009.

My post about it is HERE and the NYTimes source is HERE.

So why are we hearing about a very similar deal between DreamWorks and Disney today…

I’m out of coffee, which is important, but I told myself I’d write this before i went to get more coffee, because it’s going to be the story people are jumping on for the first few hours of the day, simply because it’s so ridiculous.

You might remember that Hasbro made a deal with Universal for the rights to all their games and stuff. Universal did this, even though the properties we’ve talk about thus far have been Ridley Scott’s possible Monopoly movie and the oft-rumored Ouija Board film, because Paramount and Dreamworks bought up the two really valuable Hasbro properties, GI Joe and Transformers, which just kicked our asses during the superbowl.

When I wrote about that deal, I specifically said: “Candy Land is going to blow unless Tim Burton abandons his Alice in Wonderland film for it.”

So, using that criteria, is Candy Land going to blow…?…