
Today is it! If you’re not reading this post on Friday May 15th, 2009, then you have stumbled across a blog that no longer is! The Bad and Ugly is over: 11/2007-05/2009.
That being said, I’ve heard from many of you via e-mail, Twitter and Facebook, and there’s only one question left that I have yet to answer: What do I read now?
Yes, Google Reader is an amazing tool, as is all the FeedBurner code and what blogs allow you to do with it, but before I leave these hallowed grounds, I thought I’d talk to you about a rounded internet reading diet, especially if you are a film geek or pop culture nut.
CONTENT and AGGREGATION
First, let me explain how the internet works in the sort of field I’ve been working in. There are two types of news outlets that have or host blogs. The first are large groups of “household names” that are actually making the content and uploading said content.
Photo agencies produce the majority of the high quality photos you see on film and gossip sites. These folks hire photographers (depending on the agency, those photographers might be illegal immigrants or criminals) to follow celebrities, hang out around film sets and attend red carpets in a scary-looking gaggle.
Interviews with film and pop culture celebrities are usually done by magazines or established online journalists who know the publicist of whatever film/show/event they are covering. You can find a lot of these publicists on Twitter being Re-Tweeted by film bloggers you probably already read.
Set visits go much like interviews, but posters and production photo releases could come from a publicist or a planned release along with those blogs who have a desirable target audience.
Everyone else, be they sites that have the above “exclusive” content or not, is an aggregator. Everyone else, like me and dozens of freelancers across the ‘nets is looking for a story to bring to the forefront or a link between stories that elevates the general understanding.
Criticism and opinion are the two creative outputs for the aggregator, as my opinion slowly moved to the forefront here at The Bad and Ugly. Take gossip blogging, since it was this kind of blogging I was trained in: I’m not attending the White House Correspondents dinner every year, but I do get used to looking at as many photos from the event as possible and tearing at celebrities for their outfits or the pop-culture presence at a political event. That’s the slant of opinion, and with the gossip surge of the Britney Spears Breakdown era of 2007, this sort of off-the-cuff insult-laden opinion is popular, making aggregation sites like DListed as popular as sites hiring folks to produce and find content, like TMZ.
The film world doesn’t work any differently, but does allow for general criticism to enter into aggregation an content sites.
CRITICISM
In the art world, there are three types of people: Artists, Audience and Critics. This is a difficult concept to grasp unless you have a definition of what criticism is to you. It’s the Artist’s job to keep and open connection between him/herself and the Audience. It’s the Audience’s job to be up for the experience. Because both groups are so large, the Critic is the person who doesn’t have a monetary interest in the work (publicists aren’t critics), but rather helps contextualize a work for the artist.
The best advice I can give anyone that moonlights on the internet reading things that interest them is to find a critic you agree with or a critic you always disagree with, because critics, for the most part, don’t know what they are doing.
Take a rating system, for instance. The whole “out of 5 stars” makes no sense because that assumes that all films are on the same rating system, and that system has 10 steps (assuming you use half-stars). If I enjoyed the ending of Step Up 2 The Streets and I know that my friend down the hall loves dance movies, I’m going to recommend that guy sees Step Up 2 The Streets even if I can’t in good conscience give the movie any more than 2 stars. Because rating systems place works of art against all other works of art. My favorite movies (Casablanca, Godfather 2, et al) are 5s, but I’m not always sitting in a theater to see a 5. There simply aren’t enough 5s out there. So, when I enjoy something like Star Trek so fully, the temptation is to give it a 4.5, which places it on the level of “almost perfect movies” like Rebel Without A Cause. But that doesn’t mean that Star Trek = Rebel Without A Cause or even that those who enjoy Rebel will enjoy Trek.
Because of this criticism paradox, the best thing you can do as a participatory audience member who is attempting to seek out art they will enjoy is to find a critic whose opinions are clearly justified and who you agree/disagree with on a regular basis.
Growing up, I lived in Boulder, Colorado. I read The Denver Post because that was the newspaper my parents signed up to receive, and the Denver Post film critic at the time was Steve Rosen, who would have the exact opposite opinions in his review from mine. If he liked a movie I liked, he liked it for reasons I didn’t understand. If he disliked a movie, like when he said Monsters Inc “just can’t figure out how to elaborate on and flesh out this parallel universe in a way that stays novel” I loved it. I just learned to read Steve’s columns and see movies that he had major problems with.
I also don’t believe that critics see works in a vacuum. I know that when I saw Finding Neverland mere hours after having a conversation with a (now ex) girlfriend about losing childhood innocence, I dug that movie 20x more than if I had just rolled off a Johnny Depp marathon and soaked up Dead Man. That’s why I like my strong criticism (I loved it vs. I hated it) to have some sort of hint of how the reviewer approached the material.
Otherwise, criticism becomes an exercise where you’re echoing the opinion that your audience expects of you. My initial reaction to something like Ghost of Girlfriends Past, for instance, is “I and my audience don’t see that type of movie, therefore, I’m not posting the trailer.” If I had the time and schedule to see Ghosts, I’m sure I’d sing a different tune as certain critics that I trust have surprising things to say about it. But, I’m not writing a review because I haven’t seen it, AND because I don’t want to add to the echo-chamber by assuming I have to be an apologist for a movie I liked despite it’s reputation.
Most all the reviews I wrote on this site are positive, but specifically positive. If a movie works as a film on it’s own without major plot holes or production flaws, it has already met the criteria to be called a “film.” The job of the critic at that point is to bring said “film” to the attention of the audience that will enjoy it. That’s why my Adventureland review started by saying “bring a date” and my Brothers Bloom review told the story of my mother’s doomed group-viewing of The Watchmen. My job isn’t to sell you bad films, it’s to tell you what kind of person is going to enjoy the film I saw. I’m hoping you all know yourself well enough to know when things get positively reviewed, but aren’t for you. I also attempt to make very clear that Movie A IS A DATE MOVIE and Movie B IS A SLAHSER COMEDY so people who only like slasher comedies aren’t going to see Movie A just because Movie A was well reviewed. It was well reviewed for a date movie.
ADDITIONAL READING
I’m assuming you read blogs and that you read blogs about film and pop culture. If that’s true and The Bad and Ugly were part of your daily/weekly blog diet, I didn’t want to leave you hanging. So here are some of my suggestions on sites you may or may not have heard of and their place in the complete blog diet.
HollywoodReporter.com and Variety.com - These two sites are for the Hollywood trade magazines and their online efforts. They sometimes steal from bloggers who are out there pounding the pavement, and that makes them semi-nasty, but not as bad as other folks in the entertainment industry. Not to mention these two PRINT publications still have journalists on staff who are out there scouring for stories. These two trades will cover most everything that’s of interest, but rarely frame what makes the annoucnement interesting. Yeah, Terry Gilliam is suiting up for a new project, that’s not interesting. Terry Gilliam is suiting up to try to make his La Mancha movie again, now that’s interesting. Often THR and Variety force you to read between the lines to make the interesting connection.
ComingSoon.Net , SuperHeroHype.com and ShockTillYouDrop.com - Yes, these are my Crave Online partners and parent blogs and I would be remiss if I didn’t suggest them to you, even though I’m guessing you guys know. However, each site disseminates news in a unique way. Coming Soon covers all things film with some TV thrown in. However, they are big enough to get some “exclusive” content and to break stories. They also have The Weekend Warrior, a guy who sees basically every movie released. If you read multiple critics, read this guy. There’s something to be said for being able to draw connections to dozens of other films on command, and I have a difficult time thinking of any other online critic that writes so extensively for one source. SuperHeroHype is Coming Soon’s superhero stories isolated on another blog. Here, however, the community is the highlight. Check out the message boards, they are a great place to geek out over news and my favoirte place to discuss big summer ARGs (Alternate Reality Games). ShockTillYouDrop.com is a little different as Ryan Rotten, the site’s managing editor is so geekily into horror that he often produces great stories all by his lonesome. So even though SHH might sometimes take a turn as a CS derivative, Shock never really is.
/Film - These guys still have the burning passion for film that started all of us blogging and they have done a good job using it to leverage better stories. Many a debate has been had between me and others as to where /Film came from and how they managed to grow into the powerhouse they are today, and I think I have a simple reason: these guys seem to still care, deeply. They’ve made columnists out of their bloggers, covering weekly DVD releases a daily internet video and a series of “Cool Stuff” products which are generally cool and don’t reek of advertising plants. Also to their credit, the weekly /Filmcast podcast, which frequently has me scribbling notes about what I’d be yelling about if I was on it. I’m not saying it’s always a critical home run, but that amount of visceral reaction to the opinions voiced on that podcast means something. Plus, it makes long trips on the subway tolerable if I’m fumed over them not mentioning Little Big Planet when talking about games as art.
CHUD - Cinematic Happenings Under Development is useful as part of your film blog reading (though I don’t suggest calling it a blog to their face), though probably shouldn’t be the only thing you read. The Devin’s Advocate columns are good fodder for discussion and Russ Fischer does some good writing, but this is a better place to read reviews and get into comment fights than it is to get a balanced diet of film news. Though when CHUD is good, it’s often the best read of the day.
AintItCoolNews.com - This was the site I started reading before I knew that the internet was going to be one of those things that took off. Because I’ve spent so much time reading, I’ve gotten to know the critics and their voices pretty well. When I go to AICN for aggregation, it’s only to check if I’m missing a story absolutely everyone already has. I got to AICN for Massawyrm, Quint, Mr. Beaks, Miss DuPont and to read the crazy talkbackers. Harry Knowles, the site’s big red flag, is only a reliable critic if you’ve been reading him long enough to balance his overly-positive opinions. Harry writes about what he likes or what he got to see first, so take everything he says knowing it’s an opinion. But interviews and reviews from AICN are top notch.
LatinoReview.com - I’m not sure why these guys seemed to miss that my last name was Gonzales for so long, but I’ll give them a pass on that. LatinoReview is best used for thier new video features that tell the story of unproduced screenplays under development. Even before they figured out how to use final cut, these guys (and gal) were the go-to for script reviews, and they still are.
IESB.com, Collider.com and the MTV Movies - Both these blogs cover so much that one might be tempted to only visit them, but I should really warn you against it. Even though both sites are run by good people and have good writers working for them,they occasionally slant towards the sensational. That is great for hits, but it also means some stories slip through despite being based on rumor. As long as you have a blog that aggregates what is actually happening (a THR or Variety), these guys provide a good balance of what could be happening. And when they are right, they are right before anyone else.
Cinematical.com - AOL brings you movie news without the overbearing shoving-it-down-your-throat way that AOL does other things (*cough*TMZ*cough*). These guys have a new live chat interface that’s fun as well as a litany of freelance writers that have impeccable reputations as up-and-comers or up-and-came…ers…? Critically, they sometimes see things different than me, but their editor(s) know the score. The site and it’s writers will occasionally take a chance on a story that looks uninteresting, only to develop it into something that’s much more than it first appeared to be. If you find a Cinematical writer you like, follow them.
Filmonic.com and ScreenRant.com - These guys are awesome and probably the closest to me in the sense that they are aggregators that slip opinion and criticism into your news. Vic from ScreenRant has always been very, very nice (and ripped, so don’t fight him) and Liam at Filmonic happened to start the very same month as The Bad And Ugly, but managed to be much more successful. Maybe because they are based out of the UK? Maybe I should move. Either way, both these sites come with the Dave stamp of approval, which doesn’t mean much…yet… but that’s what I can give.
FirstShowing.net - I don’t read First Showing as much as the other sites listed here, mostly because I learned early on that the site’s critical voice and my personal opinions didn’t jive. But that doesn’t take away from the fact that Alex B manages to get some exclusive stuff. Also, most everything of consequence he writes gets commented on by editors of other sites who also don’t agree with his critical opinion. The one thing I do visit First Showing and only First Showing for is their coverage of film-related alternate reality games.
ThePlaylist.Blogspot.com - I didn’t dig these guys until I met them, but now their site has migrated towards the top of my daily reading. Self-described as “a place ostensibly dedicated to that sweet spot where music and movies meet, but a place to discuss whatever the f we want,” The Playlist will often pick up on stories and find that connection to something else that makes the story insanely interesting. I kind of wish I was sitting next to someone from The Playlist when I was reading Variety each morning. Highly recommended.
A COMPLETE BLOG DIET
Things like Digg, Current Movies, Twitter and The Huffington Post will disseminate film news for you if you know how to find an aggregated section. Digg has “entertainment,” Current lets you submit interesting articles you find and vote them up or down, Twitter is where all the bloggers get together and bullshit and The Huffington Post will undboutably help you pin-point the top story of the day.
But what about people who want to dip their head in the information pool and get past the surface? That’s me, and if that’s you, I suggest a complete blog diet.
The Bad and Ugly and all of the sites mentioned above cannot and should not be your “one stop shop” for film news. My intention while writing this blog was to introduce you to things, point you in a general direction and hope that you’d link-surf or Google your way towards something with the information you want. That’s why I suggest a complete blog diet.
- Find three aggregation sites you like. There are many out there, and even when they go on story binges, covering near everything, they can’t take more than 5 minutes to scan for your interests. Instead of reading the whole Hollywood Reporter each day, find a specialized site that writes on your interests (castings, new projects) and let them do all the reading for you. If you have at least three aggregation sites bookmarked, you’ll start noticing the overlap. These are large and unmissable stories, like when Christopher Nolan actually talks to people about a new Batman film. They are going to be everywhere. But, if you’ve found aggregators you trust, they will occasionally sift out the hidden gold nugget from an otherwise boring news cycle.
- Find two sites with interviews you like. If you’ve watched enough late night talk shows in your lifetime, you know that there are some people who can’t give an interview. Then, the same subject goes on The Daily Show or Late Night and John Stewart and David Letterman manages to get an interesting interview out of seemingly nothing. All interviews are not the same. Find a site (or sites) who has writers that interview well and swing by them every other day.
- Find a critic and read them until you know them. Names and critics are not all the same. Just because /Film as a brand is a good blog doesn’t mean I always agree with their film reviews. It also doesn’t mean that those reviews aren’t valid, they just don’t apply to me and therefore I don’t use them as a basis for the entertainment products I consume. The next time you see a movie opening week, come home and look up as many reviews for that film as you can. Read them. If you find one that says what you think, start paying attention to that critic. With any luck, s/he will turn you on to some coolness you’ve never heard of.
- CONTRIBUTE and INTERACT. You can’t judge a book by it’s cover, yes. And you shouldn’t judge a site by it’s trolls, but that doesn’t mean commenting on posts with your opinion, signing up for a message board or Tweeting at your favorite writers isn’t a great way to find things you like. Some things that don’t require full blog posts, I’ll Tweet. I also try to answer every e-mail my spam filter lets through. It was MY JOB to make content FOR YOU, and anyone that has lost site of that does not deserve to sell your eyeballs to their advertisers.
The internet is a large place where an unimaginable amount of information is available. But the internet is populated by people. People who consume and read and people who consume so you don’t have to read. This has formed a community that I was honored to be part of.
I’ll still be out there, surfing the nets when I’m not writing or working to make rent. You can find me on Twitter HERE or at my personal website, ReadItOrDont.com.
It’s been an honor and a pleasure. Keep being the fans you are.
We need you.
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