If you were Summit Entertainment, and you had Brothers Bloom on your hands, the heist flick from Rian Johnson, the guy who brought you Brick the noir-set-in-High-School film. It’s a quirky, fun, summer flick, and I’m glad it’s going into theaters on May 15th. That’s a good place for it, where people who want to see Wolverine again can see Wolverine again, but for those of us that could use some well-constructed and executed film before plunging into the blow-em-up summer season can go check out Bloom.
The problem with the whole thing is Summit’s marketing of the film. I’m telling you it’s good, my REVIEW tells you I liked it and tries to explain why it’s good, but the only thing anyone unfamiliar with the movie is going to see on this new poster and in the new trailer is that a lot of critics liked it.
WHO CARES?
That poster is so damn boring and the film is NOT. The film is quirky fun heist mixed with Wes Anderson-like drama. But how is anyone supposed to be prepared for what they are seeing if all they know is that these other people also like it? Not to bash AICN, but putting one of their quotes on a poster always brings to mind that Harry Knowles sometimes likes movies that aren’t that good AND that AICN has enough reviewers that someone will have something nice to say about virtually any movie.
Is there a single critic you trust enough that if you saw his/her quote on a movie poster, you’d think: Yeah, I’ll see that? There better not be, otherwise - guess what - you’re not thinking for yourself.
The worst thing is that Rian Johnson and his cousin are still actively promoting this movie in a GOOD WAY, but Summit isn’t making a big deal out of it…
/Film was nice enough to point me in the direction of the poster designed and drawn by director/writer Rian Johnson’s cousin Zach, who also did a lot of illustrations in the film.
“Rian initially hired my amateur ass to draw Mark Ruffalo’s character’s journal for the film,” says Zach. “The poster took me three months to complete, involved several ill-conceived iterations, and provided me with the I-shit-you-not Job Description of having to look at lots of pictures of the beautiful and talented Rachel Weisz day in and day out, since I kept on fucking up capturing her likeness.”
The resulting poster is this beauty:
Look at that beautiful poster! Not only does it not focus on the film’s stars, but it has the pitch right in the middle: A Con Man Movie. Which it IS.
Summit, god bless their tiny Twilight hearts, was nice enough to put the full-sized graphic for the above poster on their webspace, allowing you to download it and possibly print it up to hang around, but why aren’t they making printed copies of this thing to send to theaters?
I defy anyone who hasn’t seen this movie to look at the two posters in this post and tell me that you’d rather see stupid quotes and orange umbrellas.
