I’ve complained about it before, and I will complain about it again: Harry Potter And The Half-Blood Prince should have just disappeared from the PR landscape after they bumped it into this July out of last November. I cannot express to you how frustrating it is to see “new trailers” or “new posters” and not be excited by any of it.

Movie PR is a very calculated thing, from poster to teaser to 60-second TV spot to second trailer to 30-second TV spot to visual ads to 15 second TV spot. If the same formula has to be drawn out over six months, people like me and you who check these blogs and track the pulse of their favorite films get fatigue, and we’re the people who are going to be reviewing it for those folks who aren’t sick of using the same 5 images for Harry Potter post banners.

Sigh.

Good news is that we’ll be seeing Star Trek a day early and HP6 made another move, though it might be meaningless…

From Coming Soon:

There’s no need to wait until midnight on May 8th to see J.J. Abrams’ Star Trek, as ComingSoon.net has learned that shows for the anticipated Paramount release will start at 7pm on May 7th!

And the Harry Potter news has the Half-Blood Prince moved up two days, from Friday, July 17, 2009, to Wednesday, July 15, 2009.

TWO DAYS is not a huge move since it was already pushed back SIX MONTHS. Grrrrrr, Warner Bros and their boat-full of Dark Knight money…