
Two items:
1) I’ve debated with some people if it will take the same amount of movies to convince theater owners to pick up 3D as it will to convince theaters to pick up IMAX 3D. I think that the division is going to be a finite ratio. Like, if it takes 8 movies (plus Avatar) to convince the money men to upgrade to 3D, it’s going to take 2.1 times that amount to get more IMAX investors to pull IMAX 3D. The real ratio is probably higher than 1:2.1, but the good news is that Alice In Wonderland will be getting and IMAX 3D release, before we even needed them to push the format.
2) If you want to see the trailer for the 3D Toy Story 3, and you want to see that trailer IN 3D, then there is only one place to check it out, and that’s during the re-issue double bill of Toy Story and Toy Story 2 in 3D from Pixar and Disney…
The press release (or the important parts):
Moviegoers are in for twice the fun and triple the thrills as The Walt Disney Studios prepares to debut the Disney Digital 3D(TM) versions of Disney-Pixar’s beloved animated features - “Toy Story” and “Toy Story 2″ - during a special limited engagement starting on October 2, 2009, it was announced today by Mark Zoradi, president, Walt Disney Studios Motion Pictures Group.
This extraordinary double feature, taking the latest advances in digital 3D technology “to infinity and beyond,” will play exclusively in 3D. “Toy Story,” the industry’s first ever computer-animated feature and the first feature released by Pixar Animation Studios in 1995, and “Toy Story 2,” the critically acclaimed sequel that debuted in 1999, were both directed by Academy Award®-winning filmmaker John Lasseter. Both films have been meticulously re-rendered in 3D from the original digital files using the latest state-of-the-art technology.
Commenting on the announcement, Zoradi said, “This fantastic double feature will let moviegoers see two of their all-time favorite films from Pixar Animation Studios in a way that they’ve never seen them before, and all for the price of one movie ticket. John Lasseter and the animation team have truly created a spectacular 3D experience with Buzz, Woody, and all the toy characters in a whole new eye-popping dimension. We’re also excited that audiences will soon see a whole new chapter when Toy Story 3 in 3D, directed by Lee Unkrich (co-director of Toy Story 2) comes to theaters on June 18, 2010.”




