About 20 minutes of Sacha Baron Cohen’s Borat followup screened at SXSW and the reactions have been unsurprisingly positive. Borat was a brilliant film that got sadly overexposed way to fast and adopted by every douchebag you ran across with the damn mustaches and the “Eeets N-eye-ce,” and that was a way to quickly forget the caliber of comedy we actually saw on screen. Leave it to a Brit to show America in the light we don’t usually step into.

This time around, the plot has something to do with Bruno, a usually-gay Austrian designer who adopts a black baby from Africa and names him O.J., looks for a gay lover and - eventually - ends up in a homosexually charged cage match:

The SXSW screening went pretty well, as far as promotional video will tell you:

So while Joaquin Phoenix is out there with his abrasive rapper persona, Baron Cohen manages to gallivant all over America and not get his stunts completely tracked and spoiled.

CLICK HERE for AICN’s detailed write-up of the Borat footage.