The internet world is the only place that made-up words that have almost nothing to do with what you are selling are actually more profitable. Most people don’t buy their stuff at OnlineMarketplace.com, they head to Amazon or eBay, you watch streaming TV on HULU and upload your copywritten material to Vimeo (or YouTube, but that doesn’t help the particular argument).

On the internet, it isn’t so much about what you do as much as how you brand it and if your brand become synonymous with a certain type of service or content (”Google it!”).

That’s the best explanation I can come up with for why, on July 7th, the Sci Fi channel will abandon it’s Science Fiction abbreviation and adopt the moniker “SyFy.” Same thing when said out-loud, but a perfectly brandable version…

The press release reads:

Syfy — unlike the generic entertainment category “sci-fi” – firmly establishes a uniquely ownable trademark that is portable across all non-linear digital platforms and beyond, from Hulu to iTunes. Syfy also creates an umbrella brand name that can extend into new adjacent businesses under the Syfy Ventures banner, such as Syfy Games, Syfy Films and Syfy Kids.

It’s a weird move, but one we’ll probably come to accept, like that damn Spike network.