There are several things about the Drag Me To Hell trailer that I really enjoy. The most exciting thing, though this probably has less to do with the actual trailer, is that Sam Raimi has found a way out of the commercial Spider-Man gamut, and managed to direct a horror film instead of endlessly making Spider-Man films until one is super un-profitable. Evil Dead? Evil Dead II? Army of Darkness? No man in a Spider-suit in those movies.

The thing about this trailer that makes me happy is that I’ve seen these horror tropes before (CURSE!) but it seems fresh, somehow. I know that sounds crazy, but with the loads of revenge-horror (Last House On The Left), remakes (Friday the 13th, H2), “true story” freak-outs (Haunting in CT) and fare like Lesbian Vampire Killers, a good old fashioned curse movie seems almost stupidly obvious.

Not to mention that this curse is directly tied into the economy, and the mortgage crisis, and as lame as that sounds, it doesn’t seem lame in the film at all.

Good to have you back Raimi…at least that’s the feeling after trailer one…