With something as big as Watchmen, expected to sweep into theaters in two weeks and own the March movie going experience, it’s no surprise that Warner Brothers has issued an embargo on reviews of the film until that week.

Too bad Matt Selmen from Time Magazine’s Nerd World blog has decided that gobbling up a few extra hits as the first person to flaunt his viewing of Watchmen comes off more as an embargo-violating move that makes most film blogs look bad rather than the huge handjob to the film that it was intended to be…

Devin from CHUD has the good point:

…make no mistake, despite what reviewer and Simpsons executive producer Matt Selman says, he’s a journalist in this case. He’s blogging on the Time Magazine website in a Time Magazine sanctioned blog, for the love of God. I’m going to guess that he’s probably drawing a dime or two for his work. This is sheer bullshit, and I hope that the next time some studio flack talks about how online breaks embargo, they remember that it was Time fucking Magazine that did it.

Selman, on the other hand, says:

There is a press blackout on reviewing the Watchmen movie until March 6. However, I’ve seen the movie, and I’m not press. Don’t worry, I’m not going to write a review of Watchmen. What I am going to write about is the emotional experience of seeing a piece of literature with which I have an intense personal connection LITERALLY COME TO LIFE. It’s a serious freak-out.

Read the rest HERE.