Writing by Dave on Thursday, 12 February, 2009 at 4:19 pm

gambit.jpg

BAM! It’s a Latino Review exclusive pic of Taylor Kitsch as Gambit from 20th Century Fox’s Wolverine. Looks like the reshoots have wrapped up and FOX is ready to try to sell you on attending this film. How they gonna do it? Through a confusing and possibly stupid three-night 60-second trailer rollout…

Also From Latino Review:

For this unprecedented promotional event – which is too big for one night – the studio has created three special 60-second spots, one leading into the next, and which together form a narrative. The first spot airs this Sunday (February 15) on “Family Guy,” the second on Monday (Feb. 16) on “House,” and the third on Tuesday (Feb. 17) on “American Idol.”

Following Tuesday’s broadcast of the final spot, all three reveals will be released on Yahoo!

That’s interesting. Are they doing this just to rope in the portion of the audience that is reading this press release, or are their going to be a lot of commercials FOR commercials on Fox this holiday weekend?

Also, thanks to Latino Review, who went to all the trouble of watermarking this image and sparking the Twitter watermark debate.

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