We don’t have anything against 808s and Heartbreak, really. It’s been Kanye and Britney on our pop-culture playlist for the past couple of weeks, so we can’t say anything bad about it. Kanye West doesn’t really owe us summer hits for the winter, so some sad, emo, winter songs will do.

But Stephen Colbert knows egomania when he sees it, and he’s launched a challenge to the unusally suggestion-ready Colbert Nation: Buy Colbert’s Christmas album off iTunes this Wednesday at 5PM EST to rocket Colbert to the top of the iCharts.

Yes, Colbert is making money off this. But wouldn’t it be great to stick it to Kanye?