The holiday season is an expensive season, for those under the strain of the looming recession and in the price of good-old-fashioned blood.

Black Friday, the day after Thanksgiving, is the day that the holiday shopping madness begins, and just in case you thought that this year’s financial crisis was going to tone down the madness, we thought we would alert you to the three consumer-related deaths yesterday…

At a Wal-Mart in Long Island, New York, Jdimytai Damour, a 34-year-old brave soul, was trampled to death when shoppers broke the sliding-glass doors keeping them out of the store:

Tension grew as the 5 a.m. opening neared. Someone taped up a crude poster: “Blitz Line Starts Here.”

By 4:55, with no police officers in sight, the crowd of more than 2,000 had become a rabble, and could be held back no longer. Fists banged and shoulders pressed on the sliding-glass double doors, which bowed in with the weight of the assault. Six to 10 workers inside tried to push back, but it was hopeless.

Suddenly, witnesses and the police said, the doors shattered, and the shrieking mob surged through in a blind rush for holiday bargains. One worker, Jdimytai Damour, 34, was thrown back onto the black linoleum tiles and trampled in the stampede that streamed over and around him. Others who had stood alongside Mr. Damour trying to hold the doors were also hurled back and run over, witnesses said.

Some workers who saw what was happening fought their way through the surge to get to Mr. Damour, but he had been fatally injured, the police said. Emergency workers tried to revive Mr. Damour, a temporary worker hired for the holiday season, at the scene, but he was pronounced dead an hour later at Franklin Hospital Medical Center in Valley Stream.

Four other people, including a 28-year-old woman who was described as eight months pregnant, were treated at the hospital for minor injuries.

Some shoppers who had seen the stampede said they were shocked. One of them, Kimberly Cribbs of Queens, said the crowd had acted like “savages.” Shoppers behaved badly even as the store was being cleared, she recalled.

“When they were saying they had to leave, that an employee got killed, people were yelling, ‘I’ve been on line since yesterday morning,’ ” Ms. Cribbs told The Associated Press. “They kept shopping.”

On the other side of this great ShopNation of ours, two men shot each other to death in a Toys ‘R’ Us in Palm Desert California:

Two men pulled guns and shot each other to death in a crowded toy store Friday after the women with them erupted into a bloody brawl, witnesses said. Scared shoppers fled but no one else was hurt.

The violence erupted on Black Friday, the traditional post-Thanksgiving start of the holiday shopping surge, but authorities indicated the shooting wasn’t related to a shopping frenzy.

Riverside County sheriff’s Sgt. Dennis Gutierrez said the fight was not over a toy. He said handguns were found by the men’s bodies, but he released little other information.

That’s why you don’t bring a gun to a cat fight.