Writing by Dave on Thursday, 30 October, 2008 at 9:58 am

Our ears are bleeding!

Well, not really. But, as evidenced above, Disney is really pushing Bolt. Like, hard.

The Nov. 21st animated film starring the voices of John Travolta and Miley Cyrus has been catching some flack from theaters for airing a six-minute promo transparently described as a short film.

The LA Times Blog writes:

It turns out that John wasn’t the only one a little bit peeved at having to sit through such an obvious and lengthy commercial plug. Theater owners around the country are ticked off too, as John reports in a story running in our Saturday paper. Why are exhibitors furious? First off, they say that six-minute-plug for “Bolt” violates a long-standing agreement about where ads can be placed–and how long they can run–before movies are shown. They are also mad because Disney got away with calling the ad a short film, even submitting it to the MPAA, the studio’s lapdog watchdog organization, which happily gave it a PG rating, even though it was clearly an ad attached to the film.

Now, John Travolta singing with Miley Cyrus above makes us feel like our mothers’ collective fantasy around the time Saturday Night Fever was released is in the same room with the fantasy girl of 12-year-old boys. Yes, playing to the parents of the kids who will want to see the movie is all well and good, but do we need more vocalizing from John Travolta to make it happen?

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