Writing by Dave on Monday, 30 June, 2008 at 11:57 am

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Are you still watching TV shows when they are actually broadcast? If so, you might be older than our advertisers think you are.

A new report released by stats think-tank Magna Global suggests that the five main broadcast network’s average viewer is 50 years old.

Yes, the previously coveted 18-49 year-old demographic, the one that is supposed to have all the power, is not watching network television.

The caveat of the entire study seems to be that it did not include DVR viewings, just “first viewings” as in people who watched the shows during their allotted time slots. This has faint echoes of the future death of The CW’s “hit” Gossip Girl, which barely drummed up enough viewers to warrant a second season, despite being the most DVR’d show in broadcast history.

Do those numbers count for something if advertisements can be skipped? Maybe not. And that’s the scary thing behind this study if you are a network executive.

Each network has its own “youngest” show according to the report. The CW’s One Tree Hill averages viewers around the age of 26, FOX has a tie between American Dad and Family Guy who average a 29-year-old viewer, ABC has Supernanny’s 31-year –old, NBC is almost in the old-folks-cellar with their youngest being Scrubs’ 34-year-old average viewer but the bottom spot goes to CBS whose three way tie between Big Brother, How I Met Your Mother and Kid Nation averages out to a crotchety 45.

CBS also locks in for the “oldest” show winner with 60 Minutes averaging 60-year-olds.

The study did take a moment to factor in live-plus-7 DVR viewing, which includes DVR recordings that are watched within 7 days of their broadcast, but that only drops most networks by a year.

Chances are if you are reading this (and we aren’t mis-reading our demos), you download TV, watch it on the internet or the shows you do watch are simultaneously being watched by your parents.

Unless your parents are dead, in which case, our bad.

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