Writing by Dave on Monday, 30 June, 2008 at 11:57 am

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Are you still watching TV shows when they are actually broadcast? If so, you might be older than our advertisers think you are.

A new report released by stats think-tank Magna Global suggests that the five main broadcast network’s average viewer is 50 years old.

Yes, the previously coveted 18-49 year-old demographic, the one that is supposed to have all the power, is not watching network television.

The caveat of the entire study seems to be that it did not include DVR viewings, just “first viewings” as in people who watched the shows during their allotted time slots. This has faint echoes of the future death of The CW’s “hit” Gossip Girl, which barely drummed up enough viewers to warrant a second season, despite being the most DVR’d show in broadcast history.

Do those numbers count for something if advertisements can be skipped? Maybe not. And that’s the scary thing behind this study if you are a network executive.

Each network has its own “youngest” show according to the report. The CW’s One Tree Hill averages viewers around the age of 26, FOX has a tie between American Dad and Family Guy who average a 29-year-old viewer, ABC has Supernanny’s 31-year –old, NBC is almost in the old-folks-cellar with their youngest being Scrubs’ 34-year-old average viewer but the bottom spot goes to CBS whose three way tie between Big Brother, How I Met Your Mother and Kid Nation averages out to a crotchety 45.

CBS also locks in for the “oldest” show winner with 60 Minutes averaging 60-year-olds.

The study did take a moment to factor in live-plus-7 DVR viewing, which includes DVR recordings that are watched within 7 days of their broadcast, but that only drops most networks by a year.

Chances are if you are reading this (and we aren’t mis-reading our demos), you download TV, watch it on the internet or the shows you do watch are simultaneously being watched by your parents.

Unless your parents are dead, in which case, our bad.

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Writing by Dave on Monday, 30 June, 2008 at 11:35 am

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Yes, we missed this story last Friday. We thought it would blow over, because the idea sounds ludicrous and little more than a cash-grab by Legendary, the production company behind 300.

Word is that they are gearing up for a sequel and or prequel. Legendary confirmed this morning, saying that Miller is writing the comic that will provide the basis for the se/prequel, and that’s why we don’t know if we are going to get a prequel with Gerard Butler’s King Leonidas still alive or if we get to see some more hyper-violent Greek battle.

There are certainly a lot to chose from. We suggest you start off by brushing up on the Battle of Plataea where Spartans and Persians also clashed.

Zach Snyder, director of the first 300 and the upcoming Watchmen adaptation is said to be on-board as long as Miller’s story is satisfactory. Studios, meanwhile, salivate at the idea that another 300 film can somehow outpace the grosses of the original.

Idiots.

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Writing by Dave on Monday, 30 June, 2008 at 10:06 am

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What’s that? Crack addiction getting boring? WINEHOUSE WILL NOT BE SWEPT ASIDE!

Amy was in some sort of bizarre new form at this weekend’s Glastonbury Festival in…um… Glastonbury. It’s a weird new mix of high-horse pissed-offness, which would make sense for any best-selling artist who DOESN’T have a very public addiction to crack and budding emphysema.

First, she bitch-talked Kanye West by singing in one of her songs “At least I’m not opening for a cunt like Kanye,” then she punched a fan during a “Rehab” crowd mingle, then right before Jay-Z came onstage to close out the festival she once again took a swipe at the college dropout, telling the crowd to “be grateful they weren’t getting Kanye West as he is a cunt.”

And, Kanye didn’t take our advice to stop blogging, apparently:

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We have sweet, sweet video below the cut of Amy’s improv Kanye/cut verse and her smacking a fan for god knows what reason. She just wants to keep us riveted, we guess…

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Writing by Dave on Monday, 30 June, 2008 at 9:38 am

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More high-profile casting in Terminator Salvation: the Future Begins. We’ve got Christian Bale on board as John Conner, Bryce Dallas Howard on as his wife, and now the trades report that Helena Bonham Carter (wife/non-wife of Tim Burton) is in “talks” to join the film in a “small but pivotal” role.

The film is currently shooting in New Mexico, though Bale is off doing Dark Knight press (like that film needs more press). It’s assumed that the New Mexico landscape will make up the barren future, allowing all exterior shots to be filmed before SAG halts production on EVERYTHING making July the most-boring month EVER.

So, yeah: “Small but pivotal?” We’re guessing Bonham Carter is somehow connected to the past of Marcus Wright, our X-factor character who is supposed to be introduced in this film and carried over into two additional sequels. Good thing Marcus’ memory is all screwed, or we wouldn’t get expositional flashbacks!

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Writing by Dave on Monday, 30 June, 2008 at 9:22 am

Official statement from SAG national president Alan Rosenberg:

“We have taken no steps to initiate a strike authorization vote by the members of Screen Actors Guild. Any talk about a strike or a management lockout at this point is simply a distraction. The Screen Actors Guild national negotiating committee is coming to the bargaining table every day in good faith to negotiate a fair contract for actors.”

It’s possible there may be a sudden renegotiation on the SAG/AMPTP front as the two unions trip over each other trying to get the better PR handle on the whole situation.

Right now, though, it seems like all the panic is hogwash and that there won’t be a SAG strike at midnight.

The day that matters now is July 8th, when the AFTRA votes on their AMPTP contract that SAG feels is unacceptable. A “yes” vote on behalf of AFTRA will neuter the SAG negotiations while a “no” vote might bring an AFTRA strike authorization vote. Then, all eyes turn to the 44,000 dual SAG/AFTRA members.

If this all seems confusing, there is a long and detailed report HERE that might be able to clear things up, though everyone is having trouble trying to see through the smoke, mirrors, rumors and gossip.

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Writing by Dave on Monday, 30 June, 2008 at 9:10 am

It’s heavy rumor territory, but someone over at Seibertron has gotten a tiny pic of what looks to be a promotional poster for Transformers: Revenge of the Fallen.

As with all Revenge Of The Fallen news from here on out, the real shit is after the cut!

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Writing by Dave on Monday, 30 June, 2008 at 9:04 am

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With more reviews pouring in of Dark Knight press screenings, it’s become very very VERY obvious that we are dealing with a superhero film that transcends the genre. AICN’s Moriarty has a piece that had us salivating to see Bats back on screen, especially after we caught up with our Tipster and got eyes on Hellboy II.

Now, Movie Web is officially the first site to bring up the Dark Knight sequel to members of the cast, notably Gary Oldman and director Christopher Nolan.

And what Oldman says might be a spoiler, so it’s time to move off the front page…

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