
Ok, our good friend David Jr has compiled his footage form the crazy Dark Knight Viral that took place on Monday in New York.
Some observations from Dave’s neck of the woods during the scavenger hunt:
1) It was unsupervised until we got to the theater, so it was literally hundreds of people, some in Joker make-up dashing through mid-town to honking cabs and dumbfounded city officials.
2) I saw a kid puking because he ran so much. I caught up with him later in line for the trailer and he told me that he had eaten pate (goose liver or something, right?) on a school trip before playing. What kind of school serves pate?
3) At one point, I was weaving through parked traffic, heading north on 8th avenue and ahead of me was a father pulling his 11 year-old son in between a truck and a taxi. Son: “I don’t think this is safe.”
4) The viral campaign was made for idiots. False info was spread pretty fast in the scramble. The worst one I heard about was a goon who, when asked what was going on by a passerby said: “I’m a bomb specialist. Run,” then took off towards the next clue. For shame.
At the end of the trailer, after abandoning our phones, there was a raffle for a roll of 35mm film. It was described as “maybe what you just saw, maybe not” and was given to a player who obviously didn’t have a 35mm projector back in Queens.
Luckily, someone has threaded the film, and given us our first look at the “Jokerized” trailer: The Dork Knight.
Pretty cool.





