Just a week or two ago, we wrote about the new web-series “Blood Cell” starring Jessica Rose, the former LonelyGirl15.

If you don’t know what that is, check it out on our old post or look it up on Wikipedia, because a small group of man-boys can only re-cap internet sensations so many times before they don’t feel like ever re-capping again.

The news about the LonelyGirl phenom is that they have been picked-up/bought-out by Spark Capital, Netscape co-founder Marc Andreessen, Conrad Riggs of Mark Burnett Prods., Silicon Valley venture investor Ron Conway and former Google director Georges Harik.

For those of you who only see the company names in the above paragraph, that’s fine. Google, Netscape, Mark Burnett, venture capitalists: it’s big.

LG15/Telegraph Ave. Prods., which is being rebranded as EQAL (which stands for?), starts with a $5 million dollar investment to build a staff that will continually produce serialized interactive web stories.

Writes The Hollywood Reporter:

Beckett and Goodfried explained that the funding isn’t tied to a specific new project; they’re looking to “build the corporate infrastructure” and hire programrs, developers and ad sales workers. The studio now has eight full-time employees, with “lonelygirl” and “KateModern” employing production units of 12-14 people apiece.

“Prior to raising the money, we really could’ve continued producing the shows,” Beckett said. “But there’s lots of opportunities out there, and we wanted to have that money to hire those extra programrs and sales people so we can grow.”

Beckett and Goodfried said they will continue to creative interactive shows but on “a bigger scale.”

Beckett said the company was profitable in 2007, making money from advertising, brand integration, creative licensing and distributing the shows through platforms like YouTube.

The two said they started the round in November. They met Riggs, who previously was an angel investor of the company, who in turn introduced them to Conway, who “knows everyone,” Beckett said.

Does it seem a little rash to you to give an internet company $5 million without knowing what projects that money goes to?

It does to us, especially since this Web 2.0 bubble can’t last forever.