We wrote on this before, but Ed Norton makes all sorts of threats about withholding publicity tours on his films, so we didn’t give much thought to it.

Too bad, because it happened.

Writes Entertainment Weekly:

The star of The Incredible Hulk, the new $150 million adaptation of the Marvel comic-book series, would normally be chatting up the press this time of year, promoting his big summer movie. Instead, the 38-year-old Oscar nominee has declined repeated interview requests, following a disagreement he had with his producers over the final cut of the film. In recent months, Norton and the film’s director, Louis Leterrier (The Transporter), campaigned for a longer, more detailed film. Marvel Studios wanted a faster, leaner one. Marvel won. These creative arguments happen in Hollywood a lot but usually remain a secret. This time, they didn’t. So Norton isn’t talking, and others are ready to lay the blame — well, everywhere. ”It’s as much Marvel’s fault as it is Edward’s,” Leterrier says. ”And my fault. It’s everybody’s fault! Or no one’s fault, in a way. I regret that [Marvel and Norton] didn’t come to an agreement where we could’ve all worked together.”

No, EW! Don’t blame Marvel! Marvel might be the only party that is playing this right.

If you ask fans of The Hulk, the ones who love the character and saw the Ang Lee disappointment, you know that they WANT a streamlined movie. Slow, character driven drivel (and if you’ve seen the Painted Veil, you’ll know Ed’s love for chewing scenery needlessly) is exactly what this Hulk re-launch CAN’T BE.

This is nothing but bad news for Marvel who know they have a sellable property, but have been unable to adapt it in an interesting way.

Look at us, already talking like The Incredible Hulk has tanked.

That’s how bad this has gotten.